The DSM-Filmenig Post NL team has secured a new title sponsor for 2025 with an investment from the innovative online supermarket Picnic, and unveiled new purple, red, and orange jerseys.

The team will officially be known as Team Picnic Post NL, with Ivan Spekenbrink managing the men's and women's WorldTour teams and their successful development programs. The new title partnership with Picnic will last at least four years as the men's team fights to maintain its World Tour status.

DSM-Filmenig Post NL wore a sky blue, orange, and white kit in 2024. The new racewear is purple and dark blue, with the team's orange vertical stripe and the red of the Picnic logo. The racewear is made by Nalini.

Picnic describes itself as a “modern milkman.” And we are one of the only companies in the world that does it all ourselves."

The company's logo is a red one.

Members of the team include sprinter Fabio Jacobsen, classic veteran John Degenkolb, Romain Bardet, who is retiring in the summer, and many young talents such as Britons Max Poole and Oscar Only.

The women's team is led by Pfeiffer Gheorghi and Charlotte Cool, while Marta Cavalli will be new in 2025 as she returns from injury.

“The addition of Picnic is incredibly exciting for multiple reasons,” said team CEO Ivan Spekenbrink.

“Picnic's key values of innovation, quality, and promoting a healthy lifestyle are naturally very close to our own. [With Picnic joining us, we will be able to further strengthen our team's performance and contribute to a future where we continue to bring out the best in ourselves and each other, and where we continue to innovate and progress the whole team

“At the same time, Picnic's growth in France, Germany, Netherlands, and we are eager to join them on their journey of growth and expansion across Europe. With the great combination of Picnic and first-class partners by our side, we will continue to build a sustainable and successful team.”

Picnic was created in 2015 and uses electric vehicles to deliver groceries from an automated warehouse and has no physical supermarkets. It has expanded into Germany, and in 2021 into France, with sales of €796 million in 2023, small by supermarket standards, but still significant.

“Just as we deliver fresh, healthy products every day, cycling promotes health and connection. Like professional cyclists, our employees are always striving for the best possible results, no matter what the weather,” said Michiel Müller, co-founder of Picnic. [This partnership shows how innovation and teamwork can bring success, whether you are a professional cyclist or part of our team that packs and delivers groceries every day. Together, we strive for the best results every day and look forward to the moments we experience together.”