Double Olympic champion Tom Pidcock will announce the headline of the Rules Live in London next week along with dozens of professional cycling stars, including Tour de France winners Greg Lemond and Cassia Niwiadoma.

Pidcock, who last attended the show in 2022, will make one of his first public appearances since the tumultuous deselection from Il Lombardy on 11/14/1, and fellow Ineos Grenadier rider Luke Lowe is in attendance fresh from his retirement from the British team. 

Pidcock will speak on stage at the show on Thursday night and Lowe will attend Friday night.

Figures from the sport as a whole will also take part in the event, with Tour de France Femmes avec Zwift winner Kasia Niewiadoma leading the show's Friday night event, while fellow Tour de France winner and legend of the sport Greg LeMond leading the roster of events on Saturday.

As a Tour de France winner, twice world champion, and the greatest U.S. bike racer in history, Greg Lemon needs no introduction. In 2019, she appeared on the show.

Niebiadoma's record narrow victory at the Tour de France Femme is still fresh in our memory, and following the announcement of the route on May 10, 2025, she will join the race as a major favorite.

She will be joined by fellow female World Tour star Lizzie Dignan, who will appear at the event on Friday night.

The full guest list is as follows: Alejandro Valverde, Lachlan Morton, Sean Kelly and Ashley Murman Pacio are just a few names in attendance to decorate the schedule.

Alongside the live show, the event will also showcase more than 80 brands including Campagnolo, Cannondale, SRAM and Pinarello.

Rouleur Live started in London in 2015 and will be based at the Truman Brewery in East London this year.

Tickets are sold out for Thursday night but are still available for Friday and Saturday and can be purchased from Rouleur.

11/14 Thursday

Tom Pidcock, Alejandro Valverde, Ashley Murman Pacio, Pfeiffer Georgi, Ellen van Dijk, Olav Kooy, Nathan van Hooydonk, Ben Healy, Larry Warbusz, Tom Pidcock, Alejandro Valverde, Ashley Murman Pacio, Pfeiffer Georgi, Ellen van Dijk, Olav Kooy, Nathan van Hooydonk, Ben Healy, Larry Warbusz, Tom Pidcock, Alejandro Valverde, Ashley Murman Pacio, Pfeiffer Georgi, Ellen van Dijk, Olav Kooy, Nathan van Hooydonk, Ben Healy, Larry Warbusz, Tom Pidcock, Alejandro Valverde, Ashley Murman Pacio, Pfeiffer Georgi, Ellen van Dijk, Olav Kooy, Nathan van Hooydonk, Ben Healy, Larry Warbusz,

11/15 Friday

Cassia Niwiadoma, Luke Lowe, Fabio Al, Lizzie Deignan, Safa Bryan

11/16 Saturday

Greg Lemond, Emma Finucane, Katie Archibald, Josh Tarling, Lachlan Morton, Cat Ferguson, Lorenzofin, Esla Tromp, Kim Cadzou, Dani Lowe, Adam Bryce, Sean Kelly, Rob Hatch