You don't have to be Belgian or like waffles. A strong instinct for gravel racing might help, though.

The American cycling apparel and safety brand has partnered with the cheekiest gravel bike racing series, the Belgian Waffle Ride (BWR).

For the past nine years, no event has embraced the toughest and most rewarding suffering of gravel biking as BWR.

The BWR is the purest gravel race every time, and of the three events scheduled this year, none has a daily routing of less than 138 miles. Unlike Belgium, the climbing gradients are severe, with two of the BWR events having a maximum elevation gain of 12,000 ft.

BWR organizers expect 4,000 riders to participate in this season's gravel Triple Crown, with the first race in Asheville, North Carolina, followed by Cedar City, Utah, and a finish in San Diego.

Organizers promise a serious gravel racing route, with water crossings and rocky terrain providing ample technique. If you're thinking of upgrading your gravel bike tires to 2", the BWR race will justify rolling casing size on your gravel bike frame.

Deep in the heart of a challenging gravel training ride or race, we occasionally invoke our inner Flandrien. And 100% is about making sure you have the optically appropriate style to fit your BWR campaign, whether training, racing, or socializing.

Belgium's iconic national colors of red, yellow, and baby blue are featured on four of 100%'s popular cycling optical frames. Whether you ride with Speedcraft, S2, or S3, all three are now available in limited edition BWR variants. For post-ride socializing or casual attire, Hudson is the fourth 100% optic made available in the BWR style.

In addition to the striking coloring, these BWR limited editions also feature a Flanders lion graphic on the rim of the lenses and the BWR logo at the top of each frame.

Pricing for the 100% BWR riding optics is $195 for all performance styles (Speedcraft, S2, S3) and $150 for the Hudson. All models are available at 100percent.com (opens in new tab).