It's a new bike day for Chris Froome.

The Ineos Grenadiers rider rode a custom-painted Pinarello Dogma F12 on the first rest day of the Vuelta a España. The bike has a pop-art design that looks like it could outshine the dazzling kit of the EF Pro Cycling Palace.

According to Cycling News, Froome will continue to race on this Pop Art Pinarello until the end of the three-week Grand Tour.

The bike was designed by famed Brazilian pop artist Romero Britto. Thanks to Britto's signature multi-colored pop art style, custom bikes and outlandish designs are commonplace on world tours, but this design will definitely get noticed and looked at twice.

The bike features blue, purple, green, yellow, and orange splashed over the matte black undercoat of the Dogma F12's carbon frame. The head tube has the customary Flume Rhino design in a pop art style. The "Britto" trademark is on the chainstays, and the Best Buddies logo is on the seatpost.

Best Buddies International provides one-on-one friendships, integrated employment, leadership development, and inclusive life opportunities for people with IDD, including traumatic brain injury and other undiagnosed disabilities.

Froom has worked with the charity in the past; the seven-time Grand Tour winner headlined the Best Buddies Challenge in Miami in 2017, raising over $700,000, and the 2019 gala raised $2.9 million.

Froome, making a comeback from his crash at last year's Criterium du Dauphiné, was expected to challenge for GC before the race, but after six days of aggressive racing, he sits in 98th place overall.

He helped teammate Richard Kalapas lead the race by 18 seconds over fellow Briton Hugh Carthy of EF Pro Cycling on stage 6.