Lotto-Soudal announced the addition of a new co-title sponsor for the 2023 season.

The team will be known as Lotto-Dstny beginning in 2023, with the Dstny deal lasting at least through the end of 2024. The new sponsorship deal guarantees the team's future in the peloton after the departure of Soudal, its co-title sponsor since the 2015 season.

John Lerangue, general manager of Lot Soudal, commented that the new agreement allows the team to continue its longstanding commitment to cycling and that the team's position in the peloton dates back to 1985. [Dstny and our cycling team are a perfect match for two Belgian organizations with international ambitions. [Meanwhile, Dstny will allow us to further expand our long-term commitment to Belgian cycling.

"We are very pleased with Dstny's enthusiasm and strong commitment to be part of the team for the next two years. Our team will be aiming for stage wins in the Tour de France and victories in the major classics. This year and in the future.

"Nurturing young talent, both male and female, is in our DNA. That's why we invest not only in the World Team, but also in our development and women's teams. Through this partnership, Dstny will be part of the future and history of Belgian cycling."

Dstny is a provider of "state-of-the-art business communication solutions based on cloud technology" and will add the company logo to team kits starting next season. While Lott Soudal has been red and white since 2015, Dstny's company colors of teal, white, and orange could signify a new look for the team.

Lott Soudal had a successful start to the 2022 season with seven wins, including Maxime Van Gils' overall win at the Tour of Saudi Arabia and two wins for Tim Wellens and Caleb Yuan.

The team is competing for 18 positions during the 2023-25 licensing period, with Alcare Samsic and Alpecin Phoenix among the teams seeking promotion from the professional team.

The Belgian team is currently in seventh place in the early season UCI points standings.